#School Supplies

8 items

Video thumbnail — How to Make a Paper Bag Book Cover
Trends 1970s–2000s

Covering Your Textbooks

The first week of school came with homework before you'd learned anything: take home the stack of hardcover textbooks the teacher just issued and cover every single one. You either cut open a brown paper grocery bag and folded it into a snug jacket, or slid on a stretchy fabric cover in a color you actually liked. Then you brought them back the next day for the teacher to check.

A vintage Borden-era Elmer's School Glue bottle with the orange twist cap and Elmer the bull on the label
Trends 1947–present

Elmer's Glue

The white bottle with the orange twist cap and the bull on the label — the glue of every 90s classroom, and the raw material of two sacred rituals: peeling dried glue off your palm, and the (never-quite-true) legend of the kid who ate paste.

A row of Sakura Gelly Roll gel pens on paper with ink swatches
Trends 1990–1999

Gel Pens

The 1990s school-supply craze: smooth-writing gel-ink pens in glittery, metallic, pastel, and neon colors (the opaque pastels known as "milky pens") that showed up vividly even on black paper. Kids hoarded huge collections, traded colors with friends, and covered notebooks and each other's arms in shimmery ink—a quintessential 90s classroom status symbol.

Video thumbnail — Mila Kunis Lisa Frank Commercial!
Trends 1988–1998

Lisa Frank

Neon-rainbow folders, stickers, and binders plastered with dolphins, unicorns, and technicolor leopards—the aesthetic that defined every 90s classroom. Lisa Frank's maximalist explosion of color became a status symbol and a collecting obsession that grossed over $60 million a year at its peak.

An open jar of rubber cement with its brush-in-the-cap applicator
Trends 1990–2005 peak

Rubber Cement

The brush-in-cap jar with the unmistakable chemical smell that made art projects actually work. Rubber cement let you unstick and re-stick paper without wrinkling—which meant you could revise, adjust, and experiment without destroying your work. The ritual of painting it on, peeling dried excess, and rolling it into bouncy little balls was as much the point as any finished project.

the Scholastic wordmark — white lettering on the red banner
Trends 1981–present

Scholastic Book Fairs

The ritual: your school gym transforms overnight into a pop-up bookstore of rolling display cases, and you wander the aisles with a wish list and a budget. Scholastic Book Fairs dominated the 90s market, though what kids actually bought — glittery gel pens, novelty pencils, poster books — often had nothing to do with the Goosebumps stacks they wandered past.

Video thumbnail — 1993 Mead Trapper Keeper "Two kinds of people" TV Commercial
Trends 1978–present

Trapper Keeper

The velcro-sealed binder that turned school supplies into identity. Every 90s backpack carried an airbrushed Trapper Keeper — dreamscapes, sports cars, cartoon characters — and that rrrrip sound is still the official noise of every middle school hallway.

Video thumbnail — Yikes! Pencils commercial (1993)
Trends 1993–1999

Yikes! Pencils

Pencils that didn't look like wood. Created by Ken Cooper at Empire Berol, Yikes! Pencils hit back-to-school 1993 in neon colors, wild patterns, and clashing dyes that made your standard wooden No. 2 look boring by comparison. They were a lunchbox status symbol and the kind of thing you'd trade or lose and actually care about.