Pokémon Yellow

The 'Special Pikachu Edition' of Pokémon that let you start with the anime's poster mouse instead of Bulbasaur or Squirtle. Unlike Red and Blue, Pikachu followed you on screen instead of riding in its Poké Ball, and its mood changed based on how you treated it—making you actually care if your electric mouse was happy.

Released in Japan on September 12, 1998, and in North America in October 1999, Pokémon Yellow was Game Freak's anime-flavored remix of Red and Blue. While mechanically identical to its predecessors, Yellow's key innovation was emotional: Pikachu was no longer just a Pokédex number but a companion with personality and mood shifts—it could grow to love or hate you depending on how you treated it. The game sold roughly 14–15 million copies worldwide and enhanced dramatically when played on a Game Boy Color, displaying richer palettes than the monochrome original.

Yellow's success cemented Pikachu as Pokémon's true mascot and proved that the franchise's growth in the West was driven not by gameplay innovation but by the anime's cultural penetration. It became the entry point for the wave of players who arrived by way of the cartoon.

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Video thumbnail — Pokemon Red & Blue Versions Commercial 1998
Video Games 1998–2000

Pokémon Red & Blue

Nintendo's Game Boy sensation that turned playground trading into a global phenomenon. Pokémon Red and Blue made 1998 the year school ceased all productive function in the pursuit of catching 'em all.

Video thumbnail — Nintendo Game Boy Color - Debut Commercial (1998)
Video Games 1998–2001

Game Boy Color

Nintendo's leap to color: the Game Boy Color arrived in 1998 painting 56 colors on screen at once, with full backward compatibility with original Game Boy games. The screen upgrade alone made Pokémon finally pop in actual colors, and the GBC became essential playground hardware.

Video thumbnail — Tamagotchi Original Commercial 1997
Toys 1996–1999

Tamagotchi

The egg-shaped digital pet that lived on a keychain and died if you ignored it during math class. Bandai's Tamagotchi demanded constant feeding, cleaning, and attention, sparking a global craze — and a wave of school bans.

Video thumbnail — Pokémon: Indigo League 📺 | Opening Theme
TV 1998–2002 peak

Pokémon (Animated Series)

Ash Ketchum's journey to be the very best became a national obsession when the 4Kids English dub hit US syndication in 1998 and moved to Kids' WB in 1999. Pokémon wasn't just a show — it was your Saturday morning, your lunch-table trading-card argument, and one organism with the Game Boy games on every playground in America. Team Rocket blasting off again was the ritual you tuned in for, every single week.