Trends 2000s heyday 1999–2006 peak

AIM Away Messages

The cryptic, ever-changing status you left up for your buddy list to decode — song lyrics aimed at nobody in particular, inside jokes, coded hints about your mood and your crush. AIM away messages were half diary entry, half performance art, and everyone was reading.

AOL Instant Messenger launched in May 1997, and the away message arrived with it — a deceptively simple feature that became a teenage art form. During AIM's peak years, roughly 1999 to 2005, teens and college students changed their away messages throughout the day or left the computer on with one up, telling the buddy list where they were, what they thought, and — through carefully chosen song lyrics — how they felt about people who would never be named.

The away message was read as closely as it was written. Signing on meant checking your crush's away message, decoding a best friend's inside joke, monitoring who was actually out and who was just pretending to be. By 2006, AIM held 52% of the North American instant-messaging market, which meant the away message was, for a while, the default social status update — the profile bio and the story before either existed.

Texting and social feeds eventually absorbed the ritual, and AIM itself was discontinued on December 15, 2017. The Running Man logo — designed by JoRoan Lazaro for the first 1997 release — signed off with it.

Similar items

Video thumbnail — msn messenger - TV Ad 1 - Australia 2004
Trends 1997–2007

AIM & MSN Messenger

The after-school ritual: logging on to a dial-up modem, scanning your buddy list, typing AIM away messages packed with song lyrics and veiled drama, and knowing your 12-year-old screen name would haunt you forever. AIM and MSN Messenger were the social nervous system of the '90s and 2000s — instant, informal, and utterly addictive.

The mid-2000s MySpace logo: 'myspace.com — a place for friends' wordmark with the three-person silhouette icon
Trends 2003–2008

MySpace

MySpace launched in August 2003 and became the social network that swallowed the mid-2000s internet — where everyone's first friend was Tom. Top 8 rankings sparked drama, profile songs played on auto-load, and DIY HTML customization meant glitter graphics and autoplay music ruled. Bands broke careers there; it was the most-visited website in the US by 2006.

the LiveJournal pencil logo and wordmark
Trends 1999–2008

Xanga & LiveJournal

The blogging platforms where a generation over-shared for the first time. LiveJournal and Xanga were where teenagers documented crushes, drama, and bad poetry in semi-public diaries before social networks centralized and monetized the same behavior.

trillian
Trends 2000–2007 peak

Trillian

AIM, ICQ, MSN and Yahoo in one window — and AOL hated it. Trillian was the power user's messenger, locked in a patch-versus-block war with the biggest network of the IM era.