#Back To School

4 items

An American Eagle Outfitters storefront with navy awnings at an outdoor shopping center in Michigan
Fashion 1977–present

American Eagle

The dependable middle of the 2000s mall — graphic tees, bootcut jeans, and eagle-emblazoned hoodies pitched right between Abercrombie's attitude and the clearance racks. For millions of teenagers, American Eagle was simply where you shopped.

Video thumbnail — How to Make a Paper Bag Book Cover
Trends 1970s–2000s

Covering Your Textbooks

The first week of school came with homework before you'd learned anything: take home the stack of hardcover textbooks the teacher just issued and cover every single one. You either cut open a brown paper grocery bag and folded it into a snug jacket, or slid on a stretchy fabric cover in a color you actually liked. Then you brought them back the next day for the teacher to check.

Video thumbnail — Retro Review: Asus Eee PC "Seashell" Netbook - Chromebook Ancestor?
Tech 2007–2012

Netbooks

For a few years, the future of computing was a laptop the size of a hardcover book with a screen you squinted at and a keyboard you learned to type on with your fingertips together. Netbooks were cheap, tiny, everywhere — the first computer a lot of kids ever owned — and then the iPad arrived, and within three years the entire category was gone.

Illustrated placeholder card
Trends 1900–2009

Writing Your Name in the School Textbook

A grid stamped inside the front cover: ISSUED TO / YEAR USED / CONDITION. On the first day you wrote your name in the column alongside every kid who'd had your copy before — sometimes going back a decade. You scanned the list for older siblings, anyone you recognized, anyone famous. The condition column warned: New, Good, Fair, Poor — and you'd pay the difference.