Keebler Pizzarias
Keebler's pizza-flavored snack chips made from pizza dough, sold on the promise that they 'taste like real pizza, only louder.' A crunchy shot of Zesty Pepperoni or Pizza Supreme straight from the pantry.
Keebler launched Pizzarias in 1991, a dough-based snack chip that came in three flavors — Cheese Pizza, Pizza Supreme, and Zesty Pepperoni — and rode one of the great snack slogans: 'Tastes like real pizza, only louder.' Developed by Keebler's new-product manager Adam Burck, the chips were an immediate hit, pulling in a reported $75 million in wholesale revenue in their first year.
The marketing introduced the first teenage Keebler Elves, JJ and Zoot, whose catchphrase 'Radical grub!' aimed the product squarely at 90s kids. The launch was decorated with industry hardware, too: the American Marketing Association named Keebler its New Product Marketer of the Year in 1992, and the chips picked up a Gold Edison award.
Despite the strong start, Pizzarias faded by the late 1990s amid Keebler's corporate upheaval and sale, and never came back at scale — which is exactly why they've become a low-key holy grail for snack nostalgists who still remember the crunch and that 'only louder' promise.
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