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Keebler's 1993 rice chips with a rock-and-roll attitude, three flavors and a name riffing on "C.C. Rider." The elves handed them out in some 20,000 supermarkets as the partner snack in an Elfin Delights cookie promotion, and then they were gone within a few years, remembered mainly through the commercial.
Keebler's pizza-flavored snack chips made from pizza dough, sold on the promise that they 'taste like real pizza, only louder.' A crunchy shot of Zesty Pepperoni or Pizza Supreme straight from the pantry.
Keebler's 1985 answer to casual-dining excess: a thick, crunchy chip shaped like a baked-potato half and made with real potato skins — the loaded-skins appetizer, translated into a bag. Heavy and satisfying in a way regular chips could not match.