GoldenEye 007

N64 Commercial - GoldenEye 007, 1997

▶ The original commercial — press play

The Nintendo 64 first-person shooter that redefined console multiplayer: four players split-screen deathmatch, and an iron-clad house rule banning Oddjob because his short stature slipped under auto-aim. Rare's landmark game sold over 8 million copies and owned living rooms until Halo arrived.

Released for the Nintendo 64 in August 1997, GoldenEye 007 was developed by Rare, a small team led by Martin Hollis that included several first-time game developers. Early in production, the developers weren't sure the N64 controller could handle free-roaming movement, so the game was nearly built as an on-rails shooter. MGM and Eon's broad Bond license gave Rare creative freedom to go well beyond the film, and the result became the third best-selling N64 game, behind Super Mario 64 and Mario Kart 64.

Its four-player split-screen deathmatch mode defined console multiplayer until Halo launched in 2001. The infamous house rule—no playing as Oddjob—emerged because his short stature made him nearly impossible to target with the game's auto-aim system. Rare's own developers later admitted on the record that picking Oddjob was 'definitely cheating,' cementing the ban in millions of dorm rooms and basements.

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