Windows Vista

Windows Vista launch-era TV ad (2006)

▶ The original commercial — press play

The operating system that looked like the future and ran like a permission slip. Vista arrived in 2007 with translucent Aero glass — and an endless stream of "allow or deny?" prompts every time you tried to do anything. XP users refused to leave; Windows 7 users pretend it never happened.

Windows Vista began in May 2001 as "Longhorn," planned as a minor update to Windows XP. Feature creep turned it into something else entirely, and in August 2004 Microsoft announced a development reset; by the time it shipped — to businesses on November 30, 2006 and to everyone else on January 30, 2007 — some 2,000 developers and roughly 50 million lines of code later, more than five years had passed since XP.

Vista brought real changes: the Aero glass-and-shadows look, BitLocker encryption, and User Account Control, a confirmation gate in front of admin-level changes. But UAC's execution was infamous — the endless pop-ups became the machine's personality, a security guard interrupting everything — and the hardware requirements were criticized as inordinately high compared to XP. Reception was mixed, and Vista is broadly considered a market failure next to its predecessor even though it reached roughly 330 million users by 2009. In July 2008 Microsoft ran the "Mojave Experiment": Vista skeptics were shown a demo of a "new" operating system codenamed Mojave, rated it highly, then were told it was Vista all along. Critics pointed out the demo machines came pre-configured — neatly dodging the driver and compatibility headaches people were actually complaining about.

Windows 7 arrived in 2009 and everyone moved on (or had simply never left XP). Mainstream support ended April 10, 2012, extended support on April 11, 2017, and Vista settled into its role as the cautionary tale between two beloved versions of Windows.

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