#Trends

4 items

Video thumbnail — The Decline of Borders...What Happened?
Trends 1971–2011

Borders

Three hours in the armchairs with a stack of books you never bought, a chai from the café, and a lap through the CD listening stations — Borders wasn't a store so much as a place to be. Then it was gone, all of it, in a single September.

A salon model with dark shoulder-length hair striped with bold blonde chunky highlights
Fashion 1999–2005

Chunky Highlights

Thick, bleached stripes in stark contrast against your natural color — the opposite of subtle. Chunky highlights ruled the late '90s and early 2000s, applied at sleepovers with box dye and a plastic cap, and every 2003 yearbook photo proves it.

Guy Fieri, whose spiky bleached frosted tips outlasted the trend
Fashion 1997–2004

Frosted Tips

Short hair gelled into stiff spikes with the tips bleached pale blond — the signature boy-band-era men's look. If a guy on TRL had it, so did half the boys at your school.

A Rollerblade Lightning TRS inline skate from 1988 in purple, black, and neon green — peak rollerblading aesthetic
Trends 1988–2005

Rollerblading

Knee pads, wrist guards, a helmet your mom insisted on, and a driveway full of wobble: for one long decade, America put its shoes on wheels. Rollerblading was the '90s outdoor craze — a brand name that swallowed an entire sport.