Aéropostale
The mall-hierarchy middle class: not as expensive as Abercrombie, not as beachy as Hollister, and absolutely everywhere on 2000s middle-school bodies. If your hoodie said AERO in fat letters across the chest, you were dressed.
#Logo Wear
3 items
DKNY
Donna Karan's younger, cheaper, city-cool little sister — the four letters everyone could actually afford. DKNY's logo tees and sweatshirts made a designer name attainable for the '90s mall, half the price of the runway line and twice as casual.
Tommy Hilfiger
Prep meets hip-hop: the flag logo of a 1985 New York label, co-opted by Snoop Dogg, Aaliyah, and every mall kid of the 90s who wore it oversized and felt instantly cooler. The red-white-and-blue became a uniform.