10 items
A teal-colored tropical-lime Mountain Dew created by PepsiCo and born as a Taco Bell fountain exclusive in 2004. The exclusivity gave it instant cult appeal—you could only get it at the Bell, which made every trip feel like a special occasion. Fans begged for wider release, clamored online, and eventually got their wish: bottled and retail runs, though the Taco Bell version remained the holy grail. A pure 2000s fast-food icon.
The 1996 commercial that turned a two-year-old salsa soundtrack single into a Top 40 hit. For a season of TV breaks, the Blackout All-Stars' "I Like It" was simply the Burger King song — an ad doing what radio hadn't.
The movie-promo cups and glass mugs that turned a McDonald's run into a Batman artifact. When the Caped Crusader came back to theaters in the '90s, McDonald's turned itself into Gotham City — and a generation kept the glasses in the cupboard for years.
Peel the game piece off the fries carton, hold your breath: Park Place. Again. Everyone had a drawer full of Park Places — because the Boardwalks were the whole game. What nobody knew was where the Boardwalks were actually going.
The toasted-sub chain that ran your sandwich through an oven — and ran the most bewildering ad campaign of 2004, a pair of shrieking rodent-things called the Spongmonkeys singing "We love the subs." Quiznos was Subway's hot-pressed rival before it collapsed.
The enormous rectangular slab of pizza under the heat lamp, sold by the slice from a counter with a guy waving you over. It was the food court's default answer to "what do you want," and the slice was always bigger than the paper plate it came on.
McDonald's 1996 gamble: a quarter-pound burger on a potato-flour bun with peppered bacon, Dijonnaise, and a mandate to drag the golden arches upmarket. The ads showed kids recoiling from its sophistication — "kids hate it" was the actual pitch. It's remembered as one of the most expensive flops in fast-food history.
Burger King's mini-burger saga: first Burger Bundles, whose tiny patties fell through the flame-broiler, then Burger Buddies — a single figure-eight patty on conjoined buns, made to be torn into two little cheeseburgers for 99 cents. A novelty born from an engineering failure.
Two square feet of rectangular pizza cut into 21 slices — Pizza Hut's largest product and its loudest shot in the '90s value-pizza war. Even the marketing was oversized: the Bigfoot advertising blimp crashed onto a Manhattan apartment roof during the pizza's 1993 launch summer.
Wendy's all-you-can-eat buffet for $2.99: the Garden Spot, the Mexican Fiesta, and Pasta Pasta, three stations of self-serve freedom inside a burger chain. Popular with customers, brutal on the stores that had to keep it stocked — it was gone by 1998.