The Burger King "I Like It Like That" Commercial
The 1996 commercial that turned a two-year-old salsa soundtrack single into a Top 40 hit. For a season of TV breaks, the Blackout All-Stars' "I Like It" was simply the Burger King song — an ad doing what radio hadn't.
In 1996 Burger King built a national TV campaign around the Blackout All-Stars' salsa cover of "I Like It Like That," and for a year the song was simply the Burger King song. The placement came from Columbia, the label, which put the 1994 soundtrack single into the nationally running spot; the exposure pushed it to #25 on the Billboard Hot 100 in 1997.
This is one of those commercials that WAS the culture for a season, aired constantly, and permanently welded a salsa classic to the smell of flame-broiled burgers for everyone who was near a TV in 1996.
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The Blackout All-Stars — "I Like It"
Salsa royalty — Tito Puente, Ray Barretto, Sheila E., Tito Nieves and more — convened in 1994 to cut the theme for the Bronx film I Like It Like That. Two years later a Burger King ad campaign turned their "I Like It" into a Top 40 hit two years after the fact.
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