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Donna Karan's younger, cheaper, city-cool little sister — the four letters everyone could actually afford. DKNY's logo tees and sweatshirts made a designer name attainable for the '90s mall, half the price of the runway line and twice as casual.
The chunky platforms and stretch boots that owned the late-'90s teen mall — and a founder's story wild enough for a movie. Steve Madden built a shoe empire from the trunk of a car, then went to federal prison for stock fraud tangled up with the Wolf of Wall Street.
Prep meets hip-hop: the flag logo of a 1985 New York label, co-opted by Snoop Dogg, Aaliyah, and every mall kid of the 90s who wore it oversized and felt instantly cooler. The red-white-and-blue became a uniform.