Skype

The free app that made video-calling normal, with its blue logo and unmistakable ringtone bloop. Launched in 2003, Skype connected long-distance friends and family over early broadband — and became a verb before Microsoft bought it.

Skype launched on August 29, 2003, created by Niklas Zennström of Sweden and Janus Friis of Denmark together with a team of Estonian developers — Ahti Heinla, Priit Kasesalu, Jaan Tallinn, and Toivo Annus — who had earlier worked on the Kazaa file-sharing software. Skype reused a peer-to-peer approach to route voice calls cheaply over the internet, and later added the video calling it became famous for.

Free computer-to-computer calls and low-cost calls to phones made Skype a staple for long-distance relationships, students abroad, and remote work in an era of spreading broadband; 'to Skype' someone became a verb. eBay bought the company in September 2005 for around $2.5 billion, then sold a majority stake to a group of investors in 2009.

Microsoft acquired Skype in May 2011 for $8.5 billion — its largest acquisition at the time — and folded it into its products, with concurrent users peaking above 50 million in early 2013. As Microsoft pushed Teams and rivals like FaceTime, WhatsApp, and Zoom took over, Skype faded, and Microsoft finally retired it in May 2025.

Similar items

Video thumbnail — msn messenger - TV Ad 1 - Australia 2004
Trends 1997–2007

AIM & MSN Messenger

The after-school ritual: logging on to a dial-up modem, scanning your buddy list, typing AIM away messages packed with song lyrics and veiled drama, and knowing your 12-year-old screen name would haunt you forever. AIM and MSN Messenger were the social nervous system of the '90s and 2000s — instant, informal, and utterly addictive.

Video thumbnail — ICQ Uh Oh!
Tech 1996–2024

ICQ

The pioneering instant messenger with the green-flower icon, the random UIN number, and the unmistakable "Uh oh!" message alert. Launched in 1996, ICQ basically invented consumer IM before AIM and MSN took over.

Video thumbnail — Early AOL Commercial (1995)
Tech 1993–2002 peak

AOL

The dial-up gateway that wired up America. AOL's "You've Got Mail" voice, aggressive free-trial CD carpet-bombing, and shift to unlimited $19.95/month pricing triggered the legendary busy-signal crisis — millions of Americans' first taste of the internet.

Video thumbnail — Ask Jeeves (1999) - Television Commercial
Tech 1997–2006

Ask Jeeves

The search engine with a cartoon butler you asked full questions in plain English. Type "How tall is the Eiffel Tower?" and Jeeves would fetch the answer — a friendlier face on the early web.