PalmPilot

Palm Five 'Simply Palm' TV Commercial 1999

▶ The original commercial — press play

A little gray slab that put your calendar, contacts, memos — and, let's be honest, games — in your pocket, years before smartphones. You wrote on it with a stylus in Graffiti, its own alphabet you had to learn stroke by stroke. For a while, it was the future.

Palm Computing was founded in 1992 by Jeff Hawkins, who built handwriting-recognition software before deciding to build the whole device himself. The result — launched in March 1996 under new parent US Robotics — was the Pilot 1000: a shirt-pocket organizer with a monochrome touchscreen, a cradle that synced it to your PC, and Graffiti, the simplified one-letter-at-a-time stylus alphabet users memorized to enter text. The 1997 models were the only ones officially called 'PalmPilot,' but the name stuck to the whole line in the public's mouth — even after the Pilot Pen company's trademark lawsuit (settled in 1998) forced Palm to quietly drop 'Pilot' from the branding. By 1998 more than a million had sold, and the Palm III added the era's best party trick: beaming your contact card to another Palm over infrared.

The PalmPilot became the badge of the late-90s professional — whipped out in meetings, tapped with a stylus at the airport gate — but kids and hobbyists knew the other side: loading it up with freeware games, puzzle clones, and whatever else you could sync over. Palm's founders left in 1998 to start rival Handspring after 3Com took over, yet the platform kept climbing: in February 2000 came the one the gadget-lustful remember, the Palm IIIc — the first color-screen Palm, $449 of backlit glory — and Palm rode roughly three-quarters of the entire PDA market into its March 2000 IPO, where the stock spiked to $95 on day one before losing about 90% of its value within fifteen months. Peak dot-com, in one gadget.

The 2000s slowly took it all back. Microsoft's Pocket PC devices ate into the market, then smartphones swallowed the PDA category whole — many of them descended from the Treo, which Palm's own defected founders had built at Handspring. HP bought what remained of Palm in 2010 for $1.2 billion and retired the brand a year later. What survives is the muscle memory: a generation that can still half-remember how to write a Graffiti 'A' with one stroke.

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