Food 2000s heyday 2003–present

McGriddles

2003 McDonald's McGriddles commercial

▶ The original commercial — press play

A breakfast sandwich that divided people instantly: bacon, egg, and cheese between two maple-flavored griddle cakes with syrup crystallized inside the bread, each embossed with the McDonald's logo. Launched in 2003, it was sweet, savory, and unapologetic — and more than twenty years later it's still on the menu, still dividing opinion.

In 1999, McDonald's executive chef Gerald Tomlinson conceived the McGriddles: a breakfast sandwich bridging sweet and savory. Two maple-flavored griddle cakes, each embossed with the McDonald's logo, bracketed bacon, egg, and American cheese. The real innovation was the bread — pockets of syrup crystallized inside it, so every bite carried the pancake breakfast's sweetness without the syrup mess. Creating that bread required specially developed technology.

The McGriddles launched in the US in June 2003 and immediately divided the breakfast world: sweet-plus-savory in one bite was either genius or heresy. Either way, it never left. When McDonald's launched all-day breakfast in October 2015, the McGriddles was initially left off; the omission lasted about a year before it joined the all-day menu nationwide in September 2016.

The McGriddles has survived every menu overhaul since, and it's still sold across the US and many other countries. For 2000s kids it marks a specific memory: the morning the drive-through offered something that shouldn't have worked — pancakes as bread, syrup inside — and absolutely did.

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