Lego Star Wars: The Video Game

LEGO Star Wars: The Video Game TV Commercial (2005)

▶ The original commercial — press play

You and your sibling on the couch, dropping in and out whenever someone's mom called dinner, one of you smashing everything for studs while the other solved the puzzles. This wasn't the grim prequels — this was pantomime comedy and fifty-nine characters to unlock.

Traveller's Tales and Eidos brought Lego Star Wars: The Video Game to the PS2, Windows, and Game Boy Advance in March 2005, with Xbox and GameCube versions rolling out over the following months. The game adapted the prequel trilogy — The Phantom Menace, Attack of the Clones, Revenge of the Sith — plus a bonus A New Hope level. Two players could jump in and out of the same campaign. Your goal: smash everything. Lego bricks broke into studs, the in-game currency, and the cutscenes ditched dialogue entirely for pantomime comedy.

The game was instant couch co-op royalty. Fifty-nine playable characters meant unlocks on unlocks — the carrot for one more level, one more puzzle. By March 2006 it had sold 3.3 million copies; by May 2009 that number climbed to 6.7 million, and it ranked as the thirteenth best-selling game of 2005.

The formula was so potent it became an empire. Lego Star Wars II: The Original Trilogy arrived in 2006; The Complete Saga bundled everything in 2007. But the real legacy was the blueprint: Lego Batman, Lego Indiana Jones, Lego Harry Potter and more followed. The couch co-op Lego game had become a genre.

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