Food 2000s heyday 1998–present

Baby Bottle Pop

1998 Baby Bottle Pop Candy Commercial

▶ The original commercial — press play

A lollipop shaped like a baby bottle's nipple, sitting in a tub of flavored powder you were meant to dunk it into. The jingle did the rest. Filed by everyone under 90s candy — which it isn't, quite.

Topps introduced Baby Bottle Pop in 1998, adding it to a line of candy that was already less about flavor than about handling: Ring Pop had arrived in 1977, Push Pop in 1986. The company had started life as Topps Chewing Gum in 1938. The product was a lollipop molded into the shape of a baby bottle's nipple, seated in a small container of flavored powder, and the whole point was the procedure — lick it, dunk it in the powder, go again. A jingle spelling out those instructions arrived with the candy in 1998, and it is the reason anyone remembers the thing at all.

Which is where the memory slips. Baby Bottle Pop gets filed as a 90s candy, but it launched in 1998 — barely two years of the decade left to be popular in. Its first new variety, 2D Max, arrived in 2001. And its loudest moment came in 2008, when the jingle was reworked and promoted by the Jonas Brothers, then at the height of their fame — a full decade after the candy's debut, and squarely in the 2000s. The line carried on from there, with a Crunch version in 2010; the brand belongs to The Bazooka Companies now and is still on shelves. It is a 2000s candy that nostalgia rounds down.

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