WWF Ice Cream Bars
Vanilla ice cream backed with chocolate and fronted with a cookie embossed with a wrestler's face, on a stick, with a trading card in the wrapper. Biting Hulk Hogan's cookie face off was a formative summer experience.
WWF Ice Cream Bars debuted in 1987 from the Gold Bond Ice Cream Company of Green Bay, Wisconsin, under license from the World Wrestling Federation: a bar of vanilla ice cream with a layer of solid chocolate on the back and, on the front, a cookie embossed with a wrestler's face, all on a stick. Each bar came packaged with a collectible WWF trading card. The first series featured the giants of the era — Hulk Hogan, "Macho Man" Randy Savage, André the Giant — alongside deeper cuts like the tag team Strike Force.
Good Humor bought Gold Bond in 1989 and kept the bars in production for nearly two more decades, a fixture of ice-cream trucks, arena concession stands and grocery freezers through wrestling's 90s boom. The final series shipped in 2008, featuring that era's roster — Carlito, Bobby Lashley, and a young CM Punk.
The bars refused to stay dead. In a famous 2011 WWE segment, CM Punk demanded his own ice cream bar, turning the discontinued treat into a running fan cause. Good Humor and WWE finally answered in 2020 with a revival — but as ice cream sandwiches featuring Becky Lynch, Roman Reigns, John Cena and Randy Savage, not the original cookie-faced bars. For purists, the real thing still ends in 2008.
Similar items
Slush Puppie
Neon syrup and soft pellet ice from the countertop machine at the convenience store, the skating rink, the community pool — anywhere a kid had a dollar. The cup had a puppy in a knit hat on it, and if you saved enough of them, prizes.
Lunchables
Prepackaged lunch trays where kids assembled their own mini-sandwiches from stackable crackers, meat slices, and cheese. The appeal was autonomy — you were in charge — making Lunchables a 1990s lunchbox status symbol that transformed eating from a chore into an activity.
Bubble Play
Good Humor's baseball-glove ice-cream pop, with a bubble-gum "baseball" tucked in the mitt. A mid-'90s ice-cream-truck treat that paired a frozen cherry glove with a gumball prize — then quietly vanished.
Choco Taco
The waffle-cone shell folded like a taco, packed with vanilla ice cream, fudge, and peanuts under a milk-chocolate coating — the ice cream truck's most architecturally ambitious treat. Klondike's Choco Taco was a summer ritual until it was discontinued in 2022.