Bubble Play
Good Humor's baseball-glove ice-cream pop, with a bubble-gum "baseball" tucked in the mitt. A mid-'90s ice-cream-truck treat that paired a frozen cherry glove with a gumball prize — then quietly vanished.
Good Humor introduced Bubble Play in the mid-1990s: a cherry-flavored pop molded into the shape of a baseball glove, on a stick, with a round gumball sitting in the pocket like a caught ball. Bite down through the glove and the reward was the bubble gum waiting in the mitt.
It was a classic ice-cream-truck novelty of the era — a shaped, gimmick-forward pop in the same family as licensed character bars and gumball-eyed faces. It never became a permanent fixture, though, and Good Humor eventually retired it; today it turns up on the company's own roster of discontinued vintage treats, remembered mostly by the kids who chased the truck for one.
Similar items
WWF Ice Cream Bars
Vanilla ice cream backed with chocolate and fronted with a cookie embossed with a wrestler's face, on a stick, with a trading card in the wrapper. Biting Hulk Hogan's cookie face off was a formative summer experience.
Choco Taco
The waffle-cone shell folded like a taco, packed with vanilla ice cream, fudge, and peanuts under a milk-chocolate coating — the ice cream truck's most architecturally ambitious treat. Klondike's Choco Taco was a summer ritual until it was discontinued in 2022.
Chipwich
Two thick chocolate-chip cookies hugging a slab of vanilla ice cream. Invented by a New York lawyer and launched off a fleet of Manhattan street carts, the Chipwich made the ice cream sandwich a handheld event.
Big League Chew
Shredded bubble gum packaged in a foil tobacco-style pouch — dreamed up in the Portland Mavericks bullpen by pitcher Rob Nelson and launched in 1980 with backing from ex-Yankee Jim Bouton. A staple of 80s and 90s little-league dugouts where kids mimicked the professional players they idolized.