Winterfresh
Wrigley's blue-wrapped wintergreen stick gum, launched in 1994 and pitched entirely on the promise of icy-cold, long-lasting breath. The foil sticks were a fixture of the gas-station and grocery-checkout racks all decade — the cool-blue pack sitting right beside Wrigley's fiery-red Big Red.
Wrigley introduced Winterfresh in the United States in 1994 as a wintergreen stick gum, all snow-and-ice branding on a blue wrapper. The flavor name wasn't brand new — Wrigley's Extra had carried a "Winterfresh" variety since 1988 — but this was the standalone brand, positioned as the cool-blue counterpart to the company's hot-cinnamon Big Red.
The whole pitch was cold: the ads promised "Icy Cool Breath that Lasts" over frosty, wintry imagery. The five foil-wrapped sticks to a pack made it a pocket, backpack, and checkout-rack staple, and it grew into one of Wrigley's bigger sellers of the decade.
Wrigley became part of Mars in 2008, and Winterfresh is still on the shelves — one of those flavors that instantly reads as the '90s gum aisle.
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