Trix Yogurt

Yoplait introduced Trix yogurt in 1992, with General Mills licensing the Trix name and its perpetually thwarted rabbit mascot to the yogurt brand. The launch lineup — Strawberry Banana Bash, Raspberry Rainbow, Triple Cherry, Rainbow Punch — was soon joined by Watermelon Burst and Cotton Candy, and the signature gimmick set it apart from every other cup in the dairy case: two impossibly bright colors swirled together, less like breakfast than like a lava lamp you could eat. The commercials ran the cereal's playbook, with the Rabbit forever conniving to get his paws on some, because silly rabbit, Trix are for kids.

For 90s and 2000s kids it was a lunchbox status item alongside Gushers and Dunkaroos, the treat that made yogurt feel like a dessert your parents had somehow approved. The run lasted nearly a quarter century before changing tastes caught up with it: as Greek yogurt took over the category and parents soured on technicolor sugar, Trix yogurt was quietly discontinued in 2016.

The internet did not take it gracefully. Petitions to bring it back gathered thousands of signatures, and in 2021 Yoplait relented, reviving the swirl in a pared-down two-flavor lineup. The comeback cups sit on shelves today as a small, officially sanctioned monument to 90s lunch nostalgia — proof the swirl generation grew up and started voting with its wallet.