#Yogurt

1 item

Video thumbnail — Yoplait Go-Gurt commercial (2000)
Food 1999–present

Go-Gurt

Yogurt in a squeezable plastic tube you slurped without a spoon; introduced by Yoplait/General Mills in 1999 and marketed straight at kids as portable, fun, and freezable. Go-Gurt became a lunchbox staple and the gateway snack for a generation that grew up with the freedom to eat dessert-adjacent dairy before middle school.