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Dannon built a kids' yogurt brand around wild-animal characters and a simple mission: turn children into lifelong yogurt eaters. By the 2000s the drinkable little bottles were the centerpiece of the elementary-school lunchbox, chugged in one go before the sandwich was even unwrapped.
Yogurt in a squeezable plastic tube you slurped without a spoon; introduced by Yoplait/General Mills in 1999 and marketed straight at kids as portable, fun, and freezable. Go-Gurt became a lunchbox staple and the gateway snack for a generation that grew up with the freedom to eat dessert-adjacent dairy before middle school.
Two neon colors swirled in one cup, flavors like Raspberry Rainbow and Cotton Candy, and the Trix Rabbit scheming on the lid. Trix Yogurt made dairy look like candy, and every 90s lunchbox opened to reveal whether you were a swirl kid or not.