"This Is Why I'm Hot" by MIMS

Mims - This Is Why I'm Hot (Official Music Video)

▶ The music video — press play

A hook that explains itself in a circle, a beat that hops from New York to the Bay to L.A. by sampling each city's anthem, and a leap from No. 32 to No. 1 in a single week in March 2007. Mims' debut single was the ringtone-era hit everyone could recite and nobody could defend, and he never got near the top again.

Shawn Mims was born in Washington Heights in 1981 to a Jamaican-American family and lost both parents by the time he was 13; his mother had given him his first DJ equipment shortly before she died. He rapped as Mr. Mims around 2000 and picked up some attention in Canada on a Baby Blue Soundcrew compilation, but the song that changed everything was one he co-wrote with a Long Island DJ and producer called BlackOut, and released independently in 2006. Its trick was structural: in the first verse the beat switches with the geography, borrowing Mobb Deep's "Shook Ones Part II," E-40's "Tell Me When to Go," Dr. Dre's "Nuthin' But a 'G' Thang" and Kanye West's "Jesus Walks," each sample playing as Mims names the part of the country its artist comes from.

The record gained steam over a few months on New York radio, a bidding war followed, and Mims signed with Capitol, which released it in December 2006 as the lead single for his debut album Music Is My Savior. In early March 2007 the digital release sent it from No. 32 to No. 1 on the Billboard Hot 100 in one week, then the third-biggest jump to the top in the chart's history; it debuted at No. 1 on Hot Digital Songs with 140,874 downloads and held the Hot 100 for two weeks before Fergie's "Glamorous" replaced it. It went double platinum and reached No. 18 in Britain. Rolling Stone called it "a catchy little thing with a cool, minimalist beat and some goofy charm," and the chorus, which insists he is hot because he is fly and you are not because you are not, became a national joke that everyone sang anyway.

The album arrived days after the song left No. 1, and nothing on it followed. "Like This" stalled at No. 32; the second album, Guilt, in April 2009, was led by a single that barely scraped into the Hot 100. Mims later said the samples that made the song had "cost me a lot of money," that his first royalty check was "my first taste of disappointment," and that even then "I didn't really want to be an artist anymore." His last release was a 2012 mixtape, and he moved into technology, co-founding the RecordGram app with Erik Mendelson in 2016; it won TechCrunch's Startup Battlefield in New York the next year. The name doubles as a backronym: Mims, Music Is My Savior.

Similar items

Video thumbnail — Soulja Boy Tell'em - Crank That (Soulja Boy) (Official Music Video)
Music 2007–2008

Soulja Boy — Crank That

A 16-year-old self-produced a ringtone rap that conquered MySpace, YouTube, and every school talent show. The Superman dance was inescapable, the song spent weeks at #1, and nobody asked permission from traditional radio.

Video thumbnail — Crazy Frog - Axel F (Official Video)
Trends 2000–2008

Ringtones & Crazy Frog

Before smartphones, your ringtone was your personality — monophonic beeps, then polyphonic MIDI, then "real tones," each tier a status upgrade bought from services like Jamster. And looming over the whole era: a CGI frog doing a moped impression, outselling Coldplay.

Video thumbnail — Willy Wonka Laffy Taffy Commercial from 2001
Food 1970s–present (Wonka era 1990s)

Laffy Taffy

The flat fruit taffy with a groaner printed on every wrapper, banana and strawberry and green apple, the joke usually worse than the candy was good. An Illinois candy maker started it in the 1970s; Nestlé's Willy Wonka brand made it a Halloween-bag fixture.

Video thumbnail — Webstar, Young B - Chicken Noodle Soup ft. AG aka The Voice of Harlem
Music 2006

Chicken Noodle Soup

Let it rain, and clear it out. "Chicken Noodle Soup" rode a Harlem dance from the block to grainy YouTube uploads to the Billboard charts — part of the first wave of dance crazes the internet taught America.