G-Shock & Baby-G Watches
Casio's G-Shock (first released in 1983) was the chunky, rugged, shock-resistant digital watch built to survive drops and abuse. The smaller, more colorful Baby-G line (launched 1994) targeted a younger audience and helped make the watches a 1990s fashion staple—big plastic bodies, digital displays, and durability marketing turned them into schoolyard status accessories.
