Cloverfield
The last great movie mystery born from a teaser with no title, just a date: 1-18-08. Message boards dissected every frame for months before anyone knew what it was.
#Viral Marketing
3 items
Paranormal Activity
A camera on a tripod, a bedroom door, and whatever it is that moves while they sleep. The $15,000 haunted-house movie that terrified test audiences into walking out — and rode a 'Demand It' campaign to nearly $200 million in the fall of 2009.
The Blair Witch Project
Three film students walk into the Maryland woods to document a local legend; only their footage comes back. The Blair Witch Project cost less to shoot than a used car and grossed nearly $250 million in 1999 — because its marketing convinced a meaningful slice of America that the tape was real and the actors were dead.