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The closest thing to the parks that existed within driving distance of most kids — a bright box of plush, videos, and costume dresses parked between the shoe store and the food court. In the 1990s there were nearly 750 of them. Today there are about twenty.
The toy store as a destination — the marble-and-magic Fifth Avenue palace with the giant walk-on piano from Big, toy-soldier doormen, and stuffed animals taller than you were. For a '90s kid, FAO Schwarz was the place a trip to New York was really about.
The ultimate Nickelodeon dream: win a timed sprint through a toy store and keep everything you can throw in the cart. A few frantic minutes of grabbing toys off shelves — the single most desirable sweepstakes a '90s kid could imagine.