#Surfwear

2 items

a Hollister Co. mall storefront — dark facade, glowing seagull logo
Fashion 2000–2009

Hollister Co.

Abercrombie & Fitch's Southern-California-surf-themed spinoff brand, launched in 2000 and aimed at teens. Hollister stores were deliberately dim, cave-like spaces with beachy decor, a seagull logo, and an overwhelming signature cologne. Logo hoodies and tees were a 2000s teen status marker.

A Quiksilver shop entrance with the mountain-and-wave logo and wordmark over the door, a Roxy sign beside it
Fashion 1969–present

Quiksilver

The mountain-and-wave logo that ruled 90s school hallways a thousand miles from any ocean — spelled Quiksilver, no "c". Boardshorts built for surfers became a hallway uniform for landlocked kids who'd never touched a board.