#Fads

14 items

Video thumbnail — The Original Big Mouth Billy Bass Take Me To The River!
Toys 2000–present (the 2000 craze)

Big Mouth Billy Bass

The rubber largemouth bass on a wooden plaque that swung its head toward you and sang "Take Me to the River" and "Don't Worry, Be Happy." Gemmy Industries' 2000 novelty sold out sporting-goods stores, hung in Balmoral Castle and on The Sopranos, and hit the $5 clearance bin within about a year.

Video thumbnail — Butterfly Clips Hairstyles: Late 90s / Early 2000s
Fashion 1998–2002

Butterfly Hair Clips

Tiny plastic butterflies clipped in careful rows across the top of your head — pastel, glittery, sometimes with a rhinestone body. For late-'90s picture day, a fistful of butterfly clips was the whole hairstyle.

Video thumbnail — 1991 - Generra Hyper Color Shirts - Heat Makes It Happen Commercial
Fashion 1991–1992

Hypercolor T-Shirts

The shirt that changed color where you touched it — a warm handprint bloomed a lighter shade across your back, and everyone in class wanted to leave a mark. Hypercolor was a full-blown 1991 craze that the washing machine quietly killed.

A traditional silver charm bracelet crowded with dangling charms — the older style whose collect-them-one-by-one spirit the flat Italian links reinvented
Fashion 2000–2006

Italian Charm Bracelets

A stretchy steel band of flat little links, each one snapped out and swapped for a charm — your initial, a soccer ball, a ladybug, your best friend's name. Italian charm bracelets turned a wrist into a customizable scrapbook, and for a few years in the early 2000s every girl in school was comparing links.

Three handheld laser pointers on a black background, each lit — a violet, a green, and a red beam and dot
Toys 1996–2000

Laser Pointers

The little metal cylinder that shot a tiny red dot across the room — and, briefly, across every classroom, movie screen, and school bus in America. When laser diodes got cheap in the late 90s, the laser pointer became the pet rock of the decade: irresistible, everywhere, and quickly banned.

A colorful repeating-pattern autostereogram of the Magic Eye kind — unfocus your eyes and a sphere, cube, and triangle emerge in 3D
Books 1993–1996

Magic Eye Books

You unfocused your eyes at a page of psychedelic noise until a dolphin or a schooner popped out in 3D — or you lied and said it did. Magic Eye books were a mid-90s publishing fever: bestseller lists, mall kiosks, posters, even cereal boxes, all built on a trick your brain either did or stubbornly wouldn't.

Video thumbnail — Mighty Beanz - Original Series 1 Commercial (2003)
Toys 2002–2006

Mighty Beanz

Tiny weighted plastic beans with painted faces that flipped, wobbled, and raced down plastic tracks. "Play 'em, race 'em, collect 'em" — a pocketful of these got traded around every 2003 playground.

Video thumbnail — The Irresistable Popcorn Shirts
Fashion 1990s–early 2000s

Popcorn Shirts

The shirt that lived scrunched into a ball the size of your fist and stretched to fit almost anyone who pulled it on. Covered in tiny raised bumps, made of stretchy polyester, and sold 'one size fits all' — you bought it crumpled, wore it snug, and it sprang right back to a lump the second you took it off.

Video thumbnail — Puka Shell Necklace
Fashion 2000–2004 peak

Puka Shell Necklaces

The little white shell choker every guy wore over a popped-collar polo circa 2001 — beachy, breezy, and slightly cheesy. Puka shells turned a Hawaiian souvenir into a mall-store staple of the early-2000s.

Video thumbnail — Soap Shoes 1998 International Sales Commercial
Fashion 1996–2002

Soap Shoes

Sneakers with a slick plastic plate in the arch so you could grind rails like an inline skater — no skates, no board, just shoes and misplaced confidence. Every schoolyard had one kid with Soaps, and that kid had bruises.

Video thumbnail — Treasure Trolls Dolls Commercial (1992)
Toys 1959–present

Troll Dolls

Neon-haired, jewel-bellied good-luck trolls that clipped to pencils and crowded every desk and backpack. Invented by a Danish woodcutter in the 1950s, they rode a huge second wave of popularity in the early 1990s under names like Norfin.

A black woven WWJD bracelet worn on a wrist, with the letters W.W.J.D. stitched in white
Trends 1989–2000

WWJD Bracelets

Four woven letters on every other wrist in homeroom: What Would Jesus Do? A Michigan youth leader's craft project for her church kids became one of the decade's biggest accessory fads — worn devoutly by some, worn because everyone else had one by the rest.

Video thumbnail — Yomega Power Brain Yo Yo commercial
Toys 1984–present

Yomega Brain

The yo-yo that thought for you. A centrifugal clutch inside meant a sleeper that worked on day one, even if you'd never held a yo-yo before. It wasn't about finesse — it was about giving your hand a fighting chance.

Video thumbnail — Yomega Commercial
Toys 1989–present

Yomega Fireball

The workhorse of the late-90s yo-yo craze. Where the Brain was training wheels, the Fireball required actual skill — a free-spinning axle that let you sleep long enough to land tricks that looked impossible. This was the yo-yo you graduated to.