#Catalog

2 items

Video thumbnail — deLiA*s catalog flip-through - Spring 1999
Trends 1993–2015

The dELiA*s Catalog

It came in the mail and your afternoon was over. The teen-girl catalog you read cover to cover, dog-eared, circled, and fought your friends over — baby tees, butterfly clips, platform sandals, and girls in the photos who were never, ever smiling politely. For a lot of teenagers it was the only place the trendy clothes actually existed.

Video thumbnail — Sears Christmas Wishbook Memories
Trends 1933–2010s

Sears Wish Book

It showed up in late summer, thick as a phone book, and you went straight to the toy pages with a pen: circle, initial, dog-ear, repeat, until the list for Santa was basically the whole section. The Sears Christmas catalog had been doing this to kids since 1933 — 90s kids caught the last years of the big one, right before it started to shrink.