Food 2000s heyday 2000–present

Sour Skittles

Sour Skittles "Sour Man" Commercial

▶ The original commercial — press play

Regular Skittles under a grainy sour-sugar coating that genuinely shredded your tongue if you finished the bag — and everyone finished the bag. The green-and-yellow pouch turned the candy aisle's safest brand into a dare.

Skittles started in Britain in 1971 as a Mars, Incorporated candy and were widely distributed across the US by 1979. Through the 90s the brand became a gas-station fixture, its identity cemented by the "Taste the Rainbow" campaign that launched in 1994. Then the sour-candy arms race of the late 90s — the era of Warheads and playground face-puckering contests — came for the rainbow too.

Sour Skittles arrived in the US in 2000: the same chewy candy under a grainy sour-sugar coating that was genuinely abrasive if you worked through a whole bag in one sitting, which was of course the point. The distinctive green-and-yellow package became a staple of movie-theater runs and gas-station counters, the respectable mainstream option for kids who wanted their candy to fight back a little.

They never left. A quarter-century on, Sour Skittles remain one of the defining sour candies of the 2000s and the raw-tongue memory is a generational badge of honor.

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