Pokémon Ruby & Sapphire

Original Pokémon Ruby and Sapphire commercial 2003

▶ The original commercial — press play

The third-generation Pokémon games arrived on Game Boy Advance with a whole new region, double battles, and 135 new creatures to catch. Ruby and Sapphire expanded what Pokémon could be — and nobody questioned whether they still needed to own a Game Boy.

Game Freak and Nintendo released Pokémon Ruby and Sapphire in Japan in November 2002, arriving in North America on March 19, 2003. The games introduced Generation III and the Hoenn region, a lush island setting modeled on Japan's Kyushu. What made Ruby and Sapphire special wasn't just the new Pokédex expansion — it was the gameplay innovations. Double battles let you fight two Pokémon at once, a mechanic that added tactical depth. Abilities gave each Pokémon unique passive powers beyond their type and moveset. Secret bases let you carve out personal hideouts on the overworld. Team Magma and Team Aqua played as ideological antagonists (controlling the land vs. the sea), giving the story more weight than previous iterations.

The games sold over 16 million copies, making them among the best-selling Game Boy Advance games of all time. They appealed to longtime Pokémon fans and newcomers alike, offering enough innovation to feel fresh while honoring the series' core appeal. Whether you were deep in the competitive community or just casually catching 'em all in the tropical sun, Ruby and Sapphire delivered.

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