PB Crisps
A snack that lived in the middle ground between a cookie and a candy bar: a graham-cookie shell shaped like a peanut, filled with peanut-butter creme, and gone too soon. Planters' PB Crisps captured their moment so perfectly they became permanently regretted.
Planters introduced PB Crisps in 1992: a thin graham-cookie shell molded into the shape of a peanut shell, filled with smooth peanut-butter creme. It was a simple formula executed with precision, and the company quickly extended the line — PB&J Crisps put strawberry jelly alongside the peanut butter, and Chocolate Crisps swapped in a chocolate filling. For about three years they occupied a specific niche: not quite a cookie, not quite a candy bar, something in between that worked.
Then, in 1995, they were discontinued. Planters' official explanation was straightforward — low consumer demand — but the snack's afterlife argues otherwise. PB Crisps became one of the most-requested discontinued snacks, a perennial of bring-it-back petitions and comment-section pleas, an emblem of the '90s habit of introducing something wonderful and then quietly making it impossible to find. For those who tasted them, no substitute has ever matched that specific sweetness.
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