Nintendo DS

Original Nintendo DS Commercial (2004)

▶ The original commercial — press play

The clamshell handheld that split gaming in two — literally. Nintendo's dual-screen DS added a touch-sensitive bottom screen and stylus, backward compatibility with Game Boy Advance cartridges, and era-defining hits like Nintendogs, Brain Age, and Mario Kart DS that proved touch controls weren't a gimmick.

Launched in North America on November 21, 2004, the DS was an evolutionary leap: two screens (the bottom a resistive touchscreen), a stylus for puzzle games and handwriting recognition, and PictoChat for drawing and messaging nearby players. The slimmer, faster DS Lite arrived in 2006 and became the default model.

The system's vast library of well over a thousand titles ranged from brain-training (Brain Age) to pet simulators (Nintendogs) to Mario platformers. The DS family — including the DSi and DSi XL — sold over 154 million units, making it one of the best-selling game systems ever and the handheld that proved the touchscreen could define an era.

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