Flintstones Vitamins
The Bedrock-shaped chewable multivitamins that made "take your vitamin" feel like getting candy. Every '90s kid's bathroom cabinet had a bottle — and every kid knew the great injustice: for decades, there was no Betty Rubble.
Flintstones Chewable Vitamins launched in 1968, made by Miles Laboratories (acquired by Bayer, which still owns the brand). Shaping a daily children's multivitamin like Fred, Wilma, Barney, Dino, and the gang was a small stroke of marketing genius — it turned a chore into something kids actually looked forward to, and it grew into one of the most successful children's vitamin brands in the country.
The brand's most famous quirk is a true one: for more than two decades, Betty Rubble was the only major Flintstones character never molded into a vitamin. The omission became running trivia and even a minor cause — after a grassroots campaign and a Bayer telephone poll came out in her favor, Betty was finally added in 1995, taking the place of the Flintstone car shape.
Chalky, faintly sweet, and technically medicine, the tablets are a fixed childhood memory of the era — and the brand remains one of the best-selling kids' vitamins on the shelf.
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