Crash Bandicoot

Crash Bandicoot at Nintendo (1996 Commercial)

▶ The original commercial — press play

The spinning, crate-smashing marsupial who became the PlayStation's unofficial mascot and Mario's cheeky rival. Naughty Dog's 1996 platformer sent Crash bouncing through jungle levels and dodging boulders — and defined a generation's PS1 afternoons.

Crash Bandicoot was developed by Naughty Dog — the studio co-founded by Andy Gavin and Jason Rubin — and published by Sony Computer Entertainment for the original PlayStation, launching in North America on September 9, 1996. The pitch was blunt: give Sony a colorful, character-driven platformer to counter Nintendo's Mario and Sega's Sonic, and Crash — a genetically enhanced bandicoot spun into a hero — became exactly that.

The formula clicked. Players guided Crash through jungle, temple, and factory stages, smashing crates, collecting Wumpa fruit, and outrunning a signature boulder, with the mad Doctor Neo Cortex as the villain. The original sold more than 6.8 million copies worldwide, and in May 1997 it became the first game by a non-Japanese studio to win a Japanese 'Gold Prize' for topping 500,000 units there. Naughty Dog followed with Cortex Strikes Back (1997) and Warped (1998), cementing Crash as the console's de facto face — even though Sony never formally crowned him a mascot.

Naughty Dog's run on the series ended around 2000, and later entries under other developers drew mixed reviews. The character faded through the 2000s before the N. Sane Trilogy remaster in 2017 reintroduced Crash to a nostalgic audience and revived the franchise.

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