Cranium Hullabaloo

Top 1000 Commericials of 2006 Hullabaloo Cranium

▶ The original commercial — press play

The bossy talking cone that ran every playdate. Sixteen colored pads scattered across the living-room floor, a plastic console barking orders — bounce to a blue pad, spin, high-five, dance — then the sudden "freeze!" and the agonizing wait to hear which pad was the lucky one.

Hullabaloo arrived in 2003 from Cranium, Inc., the Seattle company that Microsoft alumni Richard Tait and Whit Alexander had built into a party-game empire. Where the flagship Cranium game was aimed at Gen-X adults with trivia and clay sculpting, Hullabaloo took the company's 'everyone gets to shine' philosophy to preschoolers — and replaced the game board entirely with the floor.

The kit was sixteen flexible pads in mixed colors and shapes — four purple 'Cranium Pads' among them — plus an electronic talking console that called the game in a relentlessly friendly voice. It ordered players around the room in an escalating frenzy of bouncing, spinning, high-fiving, and dancing until it yelled 'freeze!' and announced the lucky pad, sending kids looking down to see if they'd won by standing in the right place. Nobody sat still, nobody was eliminated for long, and parents got several minutes of sanctioned living-room chaos that a board game could never deliver. It became a staple of preschool classrooms, birthday parties, and rainy-day rotations, the game kids begged for precisely because it was the loud one.

Hasbro acquired Cranium in January 2008 for $77.5 million and kept Hullabaloo in print for a while — a DVD edition swapped the talking cone for the television — but the original console version is the one people remember: a cheerful plastic dictator whose voice a whole cohort of 2000s kids can still hear yelling 'freeze!' on command.

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