Beast Wars: Transformers

Transformers Beast Wars Toy Commercial (1996)

▶ The original commercial — press play

Transformers that turned into animals instead of vehicles, backed by a groundbreaking all-CGI cartoon. Optimus Primal led the Maximals against a scheming Megatron who turned into a T-rex — and it quietly saved the whole franchise.

Beast Wars revived Hasbro's Transformers brand during a mid-1990s lull, pairing a new toy line — robots that transformed into beasts rather than cars and jets — with a computer-animated TV series produced by Vancouver's Mainframe Entertainment. Airing from 1996 to 1999 across three seasons, it was one of the earliest fully-CGI television shows and the first computer-animated Transformers series.

The story was set 300 years after the original 1980s cartoon, pitting the heroic Maximals (descendants of the Autobots) against the villainous Predacons. Optimus Primal led the good guys, while this era's Megatron — a brand-new character, not the original — memorably transformed into a Tyrannosaurus rex, voiced with scenery-chewing relish by David Kaye. The show's production designer won a Daytime Emmy for its animation in 1997 and earned a reputation for surprisingly deep, serialized storytelling.

Beast Wars was succeeded by Beast Machines (1999–2000) and is widely credited with keeping Transformers alive through a difficult stretch. Its influence carried all the way to the 2023 film Transformers: Rise of the Beasts.

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