#Tyco

2 items

Video thumbnail — Doodle Bear - 1995 Commercial
Toys 1995–2004

Doodle Bear

A plush bear that came with permission to destroy it—draw on it with markers, toss it in the washing machine, and it came out blank and ready for more doodles. Invented by Ed Kaplan and released by Tyco in 1995, Doodle Bear was the anti-collectible, the polar opposite of the untouched Beanie Baby sitting in its case. In an era when toys were meant to be preserved, this one begged to be drawn on.

Video thumbnail — 1992 The Incredible Crash Dummies TYCO Toy Commercial
Toys 1992–1994

The Incredible Crash Dummies

Tyco's action figures were engineered for destruction: press one button on the torso and the head and arms sprang off, press the other and the legs flew. They were born from the famous Vince & Larry crash-test-dummy PSAs — and the tie-in backfired so badly that TV networks pulled the safety spots rather than cross-promote a toy.