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The sunglasses company that started out making motorcycle grips. By the '90s, Oakley's wraparound shields and mirror-finish iridium lenses were the uniform of athletes everywhere — M Frames on ballfields, Eye Jackets in Michael Jordan's ad campaign, X-Metal sculpted from the company's own titanium alloy.
Sunglasses with no lenses — just plastic slats, like Venetian blinds for your face. After Kanye West wore a white pair in the "Stronger" video, shutter shades conquered every mall kiosk, party photo, and MySpace profile picture of 2007–2008, despite being objectively worse than sunglasses at everything sunglasses do.