#School Lunch

5 items

Video thumbnail — Ellio's Pizza: The History Behind Its Unconventional Shape
Food 1963–present

Ellio's Pizza

Three thin slabs to a box, each snapping crosswise into three slices: nine in all, and not a curve among them. The freezer-aisle pizza of a Northeast childhood, and the one that went on television in 1989 to call itself square.

Video thumbnail — Handi Snacks - Cheese and Crackers Commercial - Stick Figure Handy (1996)
Food 1980–present

Handi-Snacks

Kraft's cheese-and-crackers tray: a sealed compartment of processed cheese, a stack of crackers, and one flat red plastic stick for spreading. The stick was not a utensil. It was the entire point.

Video thumbnail — McCain Smiles commercial - 1990
Food 2001–present (US; older abroad)

McCain Smiles

The smiley-face potatoes: crispy mashed-potato discs with two punched eyes and a grin, beaming up from a million cafeteria trays. On Smiles day, the hot-lunch line moved a little faster.

Video thumbnail — Polly-O String Cheese commercial (1991)
Food 1976–present

String Cheese

The lunchbox mozzarella log with one sacred rule: you peel it. Strip by satisfying strip, dangled and nibbled until the last stub — and everyone knew that one kid who just bit into it whole like a monster.

Video thumbnail — Smucker's Uncrustables ad, 2003
Food 1995–present

Uncrustables

The round, crimped, crustless PB&J that conquered the 2000s lunchbox. Invented by two Minnesota dads in 1995, bought by Smucker's, and defended with an actual patent on the sealed crustless sandwich — still in freezers, bigger than ever.