Jay-Z
Shawn Corey Carter rose from Marcy Projects hustler to rap's defining CEO, making the 2000s the decade when hip-hop conquered the boardroom. His Imperial period—from Hard Knock Life through The Black Album and beyond—turned street rap into stadium singalongs and Grammy gold. Jay-Z didn't just make hits; he made an industry, proving rappers could own their own records and empires. The 2000s belonged to him.