Binaca
The pocket breath spray with the click-and-blast ritual — a slim canister of concentrated mint that delivered instant confidence before any moment that mattered. Born from Swiss pharma giant Ciba's oral-care line, it found American cult status with smokers, daters, and sitcom writers (Seinfeld and Taxi both got jokes out of spraying it in someone's face). By the 1990s it was the pre-date essential; by 1993, some schools were banning it from campuses.