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For a lot of people, the first place you ever played games against strangers over the internet — dial in, drop into a lobby, and play Hearts, Spades, or Age of Empires. Microsoft's online-gaming portal, and a quiet ancestor of Xbox Live.
Adorable plush animals from Canadian maker Ganz that came with a Secret Code—enter it online, and a virtual version appeared in Webkinz World, your own customizable digital space. Feed it, play mini-games, decorate its room, and if you neglected it too long, it'd get cranky. The plush-plus-online hook made Webkinz a mid-to-late 2000s obsession, especially among kids who'd aged out of Tamagotchis but weren't ready to leave their digital pets behind.
Microsoft's console that beat the PS3 to market by a year and defined HD-era online gaming. Unified Achievements, party chat, a matured Xbox Live — and the Red Ring of Death, the three flashing lights that taught a generation the meaning of hardware failure.
Microsoft's revolutionary bet on broadband gaming — the service that brought voice chat and Gamertags into living rooms and normalized trash-talking strangers over the internet. The $49.95 Starter Kit arrived in November 2002 with a wired headset, a year of subscription, and a radical demand: high-speed internet or stay offline. It worked — 150,000 kits sold in the first week.
The Korean MMORPG where hundreds of players threw themselves at a castle wall and the grind between sieges was measured in months. Lineage II arrived in the West in 2004 with a reputation for being enormous, beautiful and utterly unforgiving of anyone with a job. It is still running, more than twenty years on.