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Bluebird's Polly Pocket for boys: pocket-sized playsets shaped like monster heads, each one snapping open on a tiny horror scene and a blond kid in a baseball cap. Doom Zones and Horror Heads — the whole appeal was that something nasty folded shut in your fist.
Little soft-plastic monsters, each carrying a point value so you knew exactly which ones outranked the rest. The first series ran to 48 of them, moulded in flat single colours — a whole mythology's worth of monsters, priced and sortable, small enough to hide in a fist.