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The pocket breath spray with the click-and-blast ritual — a slim canister of concentrated mint that delivered instant confidence before any moment that mattered. Born from Swiss pharma giant Ciba's oral-care line, it found American cult status with smokers, daters, and sitcom writers (Seinfeld and Taxi both got jokes out of spraying it in someone's face). By the 1990s it was the pre-date essential; by 1993, some schools were banning it from campuses.
The intense-mint pellet gum in the push-through foil blister pack — and the flirty, close-quarters ads that came with it. Launched in the late 1990s, Dentyne Ice built its whole identity on ice-cold breath and the nervous seconds before a first kiss.
Hershey's 2004 mint with a liquid center and a flavor the trade press called an intense burst, sold with a Jessica Simpson campaign built on her tuna-or-chicken moment: "Is it liquid or is it ice?" It was quietly discontinued, and a 2018 petition asking Hershey to bring it back is still collecting signatures.
Postage-stamp-sized strips that melted on your tongue in seconds and tasted like menthol fury in the best way. Launched in the US in 2001, they were an instant fad that made TIME's Best Inventions of 2002 list — in every drugstore and backpack until the craze cooled and left them oddly still around forever.
The sugarless gum that practically owned the drugstore checkout counter, and the slogan everyone can still recite: "Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum." Trident had been around since 1960, but its color-coded flavors — spearmint, cinnamon, bubble gum — were a '90s pocket-and-purse staple.