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The tubular rocking cradle with the headrest that promised perfect crunches without the neck strain — rock forward, feel the burn, order now. Flip channels late at night in the mid-'90s and the Ab Roller infomercial was simply there, somewhere, always.
Twelve DVDs, ninety days, a pull-up bar wedged in the doorframe, and a magic phrase — "muscle confusion." Tony Horton's basement bootcamp was the infomercial phenomenon of the late 2000s, and for a while it seemed like every dad, coworker, and college roommate in America was "doing P90X."