#Fat Free

2 items

Video thumbnail — SnackWell's CookieMan Commercial Anthology
Food 1992–2022

SnackWell's

The green box of fat-free Devil's Food Cookie Cakes your mom bought because they were healthy, and the sleeve you ate in one sitting because they were fat-free. Nabisco's SnackWell's launched in 1992 into the low-fat panic, sold out so hard the company printed its own SOLD OUT signs, and gave the language a phrase for eating more of something because it is supposedly better for you.

Video thumbnail — 1998 Lays WOW Chips Commercial
Food 1998–2004 (as "Light" until 2016)

WOW! Chips (Olestra)

Fat-free Lay's, Ruffles and Doritos that tasted like the real thing, and a warning on the bag that they "may cause abdominal cramping and loose stools." Frito-Lay's WOW! chips went national in 1998, sold hundreds of millions of dollars' worth in a year, and became the 90s snack everyone remembers for what happened afterward.