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Four friends in a Southern California beach town who lived for surfing, skateboarding, and street hockey. Rocket Power bottled the turn-of-the-millennium extreme-sports craze — all attitude, boardshorts, and "friends before competition."
The red-haired "Flying Tomato" who won Olympic halfpipe gold in Turin in 2006, won again in Vancouver in 2010 with a victory-lap Double McTwist 1260, and piled up X Games medals in between. He had his own Ubisoft video games too.
Basketball played on trampolines, with body checks. For two glorious seasons on TNN-turned-Spike-TV, guys in helmets launched off spring beds and dunked on each other from ten feet in the air — and every kid who saw it wanted a backyard version immediately.
Coca-Cola's aggressively marketed neon-green citrus soda that positioned itself as the extreme-sports answer to Pepsi's Mountain Dew. Heavy on caffeine and attitude, Surge fueled the mayhem marketing of the late 90s before vanishing from shelves in 2003 — only to surge back after a passionate fan movement brought it to Amazon in 2014.
ESPN's made-for-TV Olympics of skateboarding, BMX, motocross, and snowboarding. It started as the Extreme Games in Rhode Island in 1995, got its one-letter name in 1996, and became the place where Tony Hawk landed the 900 and Travis Pastrana the double backflip.