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Four friends in a Southern California beach town who lived for surfing, skateboarding, and street hockey. Rocket Power bottled the turn-of-the-millennium extreme-sports craze — all attitude, boardshorts, and "friends before competition."
Coca-Cola's aggressively marketed neon-green citrus soda that positioned itself as the extreme-sports answer to Pepsi's Mountain Dew. Heavy on caffeine and attitude, Surge fueled the mayhem marketing of the late 90s before vanishing from shelves in 2003 — only to surge back after a passionate fan movement brought it to Amazon in 2014.