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PepsiCo's high-energy guaraná drink, marketed as "Better do the good stuff now" and remembered for its dark snarling-cat branding. Often credited as the first energy drink from a major U.S. beverage company, it arrived years ahead of the energy-drink boom — and was gone by 1999.
Coca-Cola's aggressively marketed neon-green citrus soda that positioned itself as the extreme-sports answer to Pepsi's Mountain Dew. Heavy on caffeine and attitude, Surge fueled the mayhem marketing of the late 90s before vanishing from shelves in 2003 — only to surge back after a passionate fan movement brought it to Amazon in 2014.
Coca-Cola's bright-green hybrid arrived in 2006 with a promise: "Drinks like a soda, kicks like an energy drink." For fans of the dearly departed Surge, Vault was the second coming — until Coke pulled the plug in 2011 and brought back Mello Yello instead.